Data on the amount of money spent on the North Carolina 2014 Senate race show how campaigns and outsider groups spent their time and resources during the neck and neck campaign.
The numbers show that the largest spender in the race was the campaign of Democratic incumbent Kay Hagan who would go on to lose the race. The campaign spent approximately $11,355,000.
The second largest spender was the Democratic super pac Senate Majority Pac. The Democratic Senatorial Campaign Committee also was a heavy spender. The large amount of money from Democratic groups indicate that the party's leaders were clearly concerned about Hagan losing her seat.
The Republican candidate and eventual winner of the race Thom Tillis's campaign posted far less than Hagan's at just $5,366,480. A series of Republican and affiliated super pacs including U.S. Chamber of Commerce, NRA political fund and Americans for Prosperity also invested however it was far less than the Democratic groups.
According to the numbers for the media markets in North Carolina the largest amount of money was invested in ads to air in Charlotte. Greensboro and Greenville were other cities that were heavily targeted with advertising.
The numbers also reveal that the most expensive congressional race in the state was in the state's second congressional district. The race pitted conservative Republican incumbent Renee Elmer against Democratic nominee American Idol contestant Clay Aiken.
The data was collected by Kantar Media Services and was first reported by WRAL News.
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